Tom Gaskell / Creative Director

About

Hello, I’m Tom, a Creative Director and Senior Art Director with over 20 years of experience in design.

I’ve always believed the best creative work comes from simple ideas and designs that have meaning — it’s not just about how good it looks, but how well it connects.


my story

As a boy, all I loved to do was draw and play sport. Not a great deal has changed.

My design story started in 2000 at Macclesfield College. I had originally signed up to study Art but quickly changed when I discovered there was a Graphic Design course on offer. I loved computers and I loved to draw… perfect! To this day, I believe college was the making of me.

Next stop was Salford University, where I studied an HND in Graphic Design. I built up a decent portfolio, which helped me land my first job at a small design agency in Macclesfield, Cheshire.

In 2007, I took a deep breath and set up my own business from my bedroom. I had to learn a lot very quickly, getting involved in everything from client briefs and initial concepts through to final artwork and presenting designs.

In 2013, I was ready for a new challenge and joined Parker Design as a Senior Designer. I was soon promoted to Art Director, managing a small team and working across a wide range of projects, from print and digital to large-scale events and exhibitions.

After eight fantastic years at Parker, I joined aps Events and Media in June 2021 as Creative Lead, working across pharmaceutical events, branding, digital experiences, UI/UX and video. In December 2024, I was promoted to Creative Director, leading the team and taking responsibility for the company's creative output.

In June 2025, I joined OPEN Health as a Senior Art Director. I now work alongside creative directors, strategists, medical writers and scientific teams, developing creative ideas across a wide range of healthcare and pharmaceutical projects. My role covers everything from initial concepts and client presentations to directing creative teams across the UK and US.

In my spare time, I love spending time with my family or enjoying one of my many sporting hobbies, whether that's running through the Cheshire countryside, cycling, competing in triathlons or enjoying club night at my local tennis club.

clients

> Leo Pharma
> AstraZeneca
> Roche
> Jazz Pharmaceuticals
> Thomson Reuters
> Refinitiv
> Firmenich
> Gazprom
> Sage
> Northampton University
> Four Seasons Health Care
> United Utilities
> Manchester City FC
+ more 

skills

> Creative Direction
> Conceptual Design
> Digital Design
> UI/UX Design
> Branding
> Presentation Design
> Interior Branding
> Campaigns
> Video Storyboard
> Exhibition Design 
> Events
> Photography Art Direction
> Artworking
> Print Management
> Project Management
> Account Management
> Leadership